It seems like over the last few years in the product space, we've tried to templatize EVERYTHING.
Unsure if anyone will like that feature? 👉 it has a high RICE score, must be good!
Should we expand into this new market? 👉 have you done a canvas on it? what’s the TAM?
Hmm, do customers actually want this? 👉 fire up that OST!
I have no issue with using great frameworks. Frameworks are helpful scaffolding.
But frameworks cannot replace clear thinking and shared understanding.
Product is a craft with both high ambiguity and high leverage. There's no analyzing or templatizing or frameworking our way out of that.
Maybe it’s time we detox from the templates a bit.
Less templates. More thinking. More discussions.
(Related: you can have the best market analysis and strategy ever...but if you can’t make it come alive with and through the people in your org, the best strategy is irrelevant.)