Make Things That Matter

Hi, I’m Andrew. I help product leaders make a real strategy, and make it real.

I coach CEOs and product leaders at scale-ups, and I wrote The Strategy Cycle, a field guide to leading product strategy. Before that I co-founded Petabridge and built Akka.NET, an open-source framework used in 50,000+ projects. I also teach product strategy at USC.

What you can expect: one practical essay every other week. Each one gives you something to use the same week: a framework, a template, or a real company’s playbook, mapped to the strategy cycle. Plus the occasional podcast conversation with a product leader.

Good places to start:

• “So… what’s the strategy?”

• The ABCs of Differentiation

• The TBD customer segmentation model

• Strategy vs. business strategy vs. product strategy

• How to know if you’re interviewing at a strong product company

Free: the Strategy Sketch Starter Kit at TheStrategyCycle.com/sample

If an essay helps, please share it with one product leader who’d use it.

Find me on LinkedIn, or ask about working together at makethingsthatmatter.com/contact.