Bob Moesta: Prototyping to learn & applying JTBD theory
blog.makethingsthatmatter.com
Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need/want.
Bob Moesta: Prototyping to learn & applying JTBD theory
Bob Moesta: Prototyping to learn & applying…
Bob Moesta: Prototyping to learn & applying JTBD theory
Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need/want.