Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire. The demand discovery concepts that Bob has pioneered are some of the ones I find most useful in my product coaching & consulting, so I’m thrilled to go deeper here.
In this episode, you’ll learn:
the biggest downfalls of most entrepreneurs is they want to convince
how to prototype to learn the trade space faster than you could A/B test
how is JTBD different if you are 0-1, vs an existing product?
where people go wrong with JTBD
how to apply jobs to strategy, marketing, and careers
Links & resources mentioned
Bob’s books and podcast
People & orgs:
Other resources and concepts