This newsletter helps product leaders make a real strategy, and make it real. One practical essay every other week, from the author of The Strategy Cycle.
Read these first
“So… what’s the strategy?”: a hyper-actionable guide to help you answer that better than ever.
The ABCs of Differentiation: a simple model to think about differentiating your product.
The TBD customer segmentation model: you must segment to differentiate.
Are your customer segments 5-star?: how to know a “good” segment when you see one.
Prioritization is the symptom, not the illness: why prioritization always seems to be an issue, and what to do about it.
Burnout as a strategy problem: without a real strategy, your options are brute force or luck.
Free: the Strategy Sketch Starter Kit
Get it at TheStrategyCycle.com/sample.
Go deeper
The Strategy Cycle, the book
Nudges: 111 short notes on strategy and leadership from 2023–24