#18 Josh Seiden: How to create clarity with outcomes thinking

Josh Seiden helps clients launch new products and services, and create more agile, entrepreneurial organizations. He's a designer, strategy consultant, coach, speaker, and author of 3 books who has worked to bring new ventures into the world with many clients including household names you would know like Johnson & Johnson, T. Rowe Price, JP Morgan Chase, SAP, American Express, 3M, Taproot Foundation, and many more.

Basically, Josh has been a thought leader and practitioner of agile product design and development since before it even had that name. In this conversation, Josh gives a masterclass on clear thinking and on how to create order out of the chaos that surrounds any creative endeavor, such as building a product or bringing a new venture into the world.

Listen now on Apple, Spotify, Google, Overcast, or Youtube.

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Links & resources mentioned

In this episode, we mentioned the following resources:

• Josh Seiden - Twitter & website

  • Josh's book: Outcomes Over Outputs

  • Sense & Respond Press

• Ryan Jacoby - Making Progress

• Alan Cooper

  • About Face

  • Goal Directed Design

• Eric Ries - The Lean Startup

• Alexander Osterwalder - Business Model Canvas

• Jeff Gothelf - Lean UX Canvas

• Risks dashboard - Giff Constable

• Nicole Rufuku

• The Logic Model Framework (see page 3 for summary)

• Feature Factory

• Melissa Perri - The Build Trap

• David Marquet - Intent Based Leadership

• Steven Bungay - The Art of Action

• Taproot Foundation