Rob Fitzpatrick is the author of The Mom Test, which is my go-to book on how to see if your idea is actually worth building. He is currently focused on supporting indie non-fiction authors with software and a thriving authors community.

In this conversation, we talk about the realities of how to test your ideas, how to discern if an idea is a good fit for you (not just for the market), and how to discern what’s most important to you and not just what idea you choose, but how you choose to build it.

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Links & resources mentioned

• Send episode feedback on Twitter @askotzko , or via email

• Rob Fitzpatrick - Twitter, website

  • Books:

    • The Mom Test

    • The Workshop Survival Guide

    • Write Useful Books

  • Nonfiction Author's Community

• Related episodes

  • #56 Ash Maurya: The Innovator's Gift

  • #54 David Kadavy: Creative Self-Actualization

• People & orgs

  • Sherry Walling

• Books

  • The Entrepreneur’s Guide to Keeping Your Sh*t Together

  • Rocket Fuel

  • Partnering: Forge the Deep Connections That Make Great Things Happen

  • Four Thousand Weeks: Time Management for Mortals

  • Mind Management, Not Time Management

• Other resources mentioned

  • The shape of an idea - Rob Fitzpatrick

  • Effectuation

  • Trends.vc

  • The new biz model for indie creators? Gluing it all together with an Outcome-Oriented Community.

  • 💡 Beyond retention, toward outcomes | Robfitz in progress

  • El Camino de Santiago

  • Jobs To Be Done

  • The 3 Paradoxes of Life - Mark Manson